Campaigns, events, vendor promotions and internal digital products all needed to move quickly, but they could not feel fragmented or mechanically reproduced.
Case study / e92plus
More than 30 brands.
One clear signal.
Making cybersecurity expertise engaging across a complex partner network - without losing the character of the brands inside it.
Follow the signal
e92plus2022–2023Design lead & developerBrand · Campaigns · UX/UI · Motion · Front end
01 / The tensionA network of voices.
A network of voices.
One distributor.
e92plus operated at the centre of a complex partner network. Its communications had to represent the distributor clearly while supporting more than 30 cybersecurity vendors, each with its own products, identity, priorities and campaign calendar.
Technical subject matter had to become relevant to commercial audiences without losing accuracy or credibility.
The opportunity was to create a more coherent creative approach: one that could accommodate different vendor brands, make specialist expertise easier to engage with and give the marketing team practical ways to deliver at pace.
The turning point / 01From noise to intent
vendorsaudiencee92plusbrand legacy
The useful question
Which brand leads, what matters to this audience and how does e92plus connect it all?
02 / The systemFlexible enough to change.
Flexible enough to change.
Clear enough to hold.
I treated the work as a flexible system rather than a collection of unrelated requests. The creative direction was built around three priorities.
not a template factoryGive technical content a clear point of entry
Cybersecurity communications can quickly become dense, product-led or visually interchangeable. I used stronger hierarchy, focused messaging and clear campaign concepts to help audiences understand why a subject mattered before asking them to absorb the technical detail.
Respect individual brands without losing e92plus
Partner activity needed to feel authentic to brands including Forcepoint, Cloudflare and Bitdefender while still belonging to the e92plus ecosystem. I developed adaptable structures that could absorb different identities and propositions without making every project feel like a disconnected one-off.
Build for the pace of distribution
The system had to support a demanding flow of digital, social, print and event work. Reusable components and clearer production patterns made it possible to move more quickly while protecting craft and consistency.
03 / The workA dependable core.
A dependable core.
Many expressions.
From the front end to the event floor, the same thinking had to survive in very different formats.
01 / Digital platforms and workflows
Make the system usable.
My role combined design leadership with hands-on digital delivery. I contributed to the evolution of the e92plus front end and worked on interfaces connected with its internal CRM, translating operational and marketing requirements into clearer digital experiences.
Working across UX UI and front-end development allowed me to carry decisions from structure and interaction through to implementation. It also meant that feasibility, responsiveness and reuse could be considered early rather than introduced as compromises at the end of the process.
Alongside individual interfaces, I refined digital workflows and reusable patterns that helped the team deliver recurring work more consistently. The aim was not to impose a single visual treatment on every partner, but to create a dependable foundation that could flex around different content and brand requirements.
01 / Front endWebsite evolutionPlace your interface preview here
02 / Internal systemsCRM-connected interfacesPlace your workflow preview here
03 / Repeatable patternsBuilt to flexPlace your component preview here
02 / Multi-brand campaigns and events
Different identities. Shared momentum.
I developed campaign and event materials for a portfolio of international cybersecurity companies, including bespoke promotional approaches for different vendors and audiences.
Each brief required a judgement about what to retain, what to adapt and where e92plus could add value. Rather than simply applying supplied brand assets, I translated product propositions into campaign ideas and coordinated touchpoints across social, motion, web, print and events.
This work strengthened my ability to operate inside multiple brand systems, find a clear idea under time pressure and maintain standards across a high volume of parallel projects.
One ecosystem. Plenty of personalities.
The turning point / 02Promotion → conversation
What if e92plus had a story of its own?
a new voiceshake it up03 / An original content property
Return of the Hack.
Alongside day-to-day delivery, I worked closely with the Marketing Director to conceptualise and produce an original cybersecurity podcast built around candid stories and practical insight from leading industry figures.
The opportunity was to move beyond conventional vendor promotion and give e92plus a more distinctive editorial voice. I helped shape the concept and visual expression, then translated it into a repeatable content format that could work across episodes and promotional channels.
The format continued beyond its launch and reached a fourth series. That longevity is important because it demonstrates that the work was not simply a one-off campaign asset; it created a platform the organisation could continue to use and develop.
01 / Episode identity
Room for a closer look
Each episode needed enough visual distinction to make its guest and subject feel specific, while remaining recognisably part of the wider series. A flexible identity system gave every conversation its own character without rebuilding the format each time.
02 / Promotion
Room for motion and social
The same system extended into motion, social cut-downs and launch assets, giving the team a consistent way to introduce guests, surface useful moments and carry each episode beyond the podcast page.
04 / The impactThe work held together.
The work held together.
And kept moving.
04
Return of the Hack reached a fourth series - proof that the content format continued beyond its first launch.
How I led the work
- Balanced the competing requirements of e92plus and more than 30 partner brands
- Turned technical propositions into clearer campaign and content ideas
- Worked from initial concept through design, motion and front-end delivery
- Partnered with the Marketing Director on new formats and creative opportunities
- Managed a demanding flow of parallel briefs without treating them as interchangeable
- Developed reusable patterns that supported faster and more consistent production
- Connected creative decisions with practical implementation requirements
Outcomes
- Created a more coherent digital and campaign expression across a complex partner portfolio
- Established reusable workflows and patterns for recurring marketing activity
- Delivered integrated work across web, social, motion, print and live events
- Helped e92plus communicate specialist cybersecurity subjects in a more approachable way
- Co-created a podcast format that continued into a fourth series
- Strengthened collaboration between creative, marketing, commercial and technical requirements
05 / Reflection
The project showed that consistency in a multi-brand environment does not mean making every piece of work look the same. It means creating a clear decision-making framework: understanding which brand should lead, what the audience needs to grasp and how the experience should connect back to the organisation delivering it.
It also reinforced the value of combining creative direction with technical delivery. By understanding both the idea and how it would be built, I could make decisions that were distinctive, repeatable and realistic at the pace the business required.